Corn yields have grown by 7x since 1937.
How? Corn growers paired modern mechanized methods of growing and feeding crops with stronger genetics – and productivity skyrocketed.
The change was so drastic, historians have labeled the period “The Third Agricultural Revolution.”
The same revolution is coming for cannabis.
This one will happen 4x faster.
We call it...
The yield
revolution.
By applying the same principles that improved corn, cannabis cultivators will multiply their harvests.
But most cultivators haven’t figured out how. They haven’t grasped the single biggest opportunity in cannabis.
Each cultivar and each harvest is an opportunity to learn.
Multiply the number of cultivars you grow by the number of harvests in a year, and that’s how many times you can improve in a year.
For a corn farmer, that number is likely two.
For a cannabis producer that grows 12 cultivars, that number is 70.
70 opportunities to maximize yield and quality every year.
You may think you’re already doing what you can.
You almost certainly aren’t.
What stands in your way?
Cannabis grows like a weed. That gives a false
sense of security.
Almost anyone can grow cannabis plants, but it takes exceptional skill to reach the maximum genetic potential for a single cultivar.
Consider that most facilities grow many different cultivars, and often make changes as consumer preference evolves, and the challenge becomes overwhelming.
Each new cultivar brings differences in potency, morphology, disease resistance, salt tolerance, vigor, and more.
Achieving peak productivity with a new cultivar takes time, and each cultivar you sunset erodes hard-earned progress.
Needless to say, most cannabis companies don’t have the operational efficiency or the cultiation skill to push cultivars to their maximum quality and yield potential.
But there is hope.
